Sunday, October 31, 2004
In the category "What were they thinking?!!", I heard a story this morning that had me shaking my head in total disbelief. According to the broadcaster, someone in Indonesia has come up with a new gourmet coffee flavor. Now this by itself is nothing out of the ordinary since just plain coffee has lost ground to mocha, vanilla, chocolate and untold numbers of other flavors, not to mention lattes, frappes and cappuchinos. This particular coffee is said to have a slight chocolate taste according to the manufacturer or a bit of a smokey taste according to the lady who called in to say she had sampled this new flavor. Priced at about $28.00 an ounce, the coffee is only processed in small quantities and only in Indonesia.
Although there are many pricey gourmet-flavored coffees on the market, it's the process these beans go through that are said to give it a distintive flavor. It seems there is a particular breed of cat in Indonesia that can reach the coffee beans on their plant or bush or whatever they grow on and eat them. The next step in the process is to wait for the cat to expell the beans, wash them off, grind them up and make a "fresh" cup of coffee from the seasoned beans. YUCK!!
At first I was sure this story was meant to be a joke but when that woman called the radio station to say she had tried it, I had to laugh. Who would ever think to reprocess coffee beans ingested by a cat? It conjures up images of someone in a coffee field idling away their time watching the cat pick the beans and eat them, and then following the cat around with a pooper-scooper waiting for the grand event. Then you have the chosen ones given the duty of picking out the beans from the cat doo-doo, washing them off and packaging them for distribution. And do you tell the taste-testers the origin of this brew before they sample it?
Just picturing the packaging sends me into a fit of giggles. Not to mention coming up with an advertising campaign! There apparently is a website where you can research coffees and this one is featured with a cartoon cat being pumped by the tail as coffee beans come tumbling out........doesn't this just sound like a taste treat?
Call me boring but I think I might pass up the opportunity to try this particular flavor.........Mocha Kitty Poopa Latte anyone??
Although there are many pricey gourmet-flavored coffees on the market, it's the process these beans go through that are said to give it a distintive flavor. It seems there is a particular breed of cat in Indonesia that can reach the coffee beans on their plant or bush or whatever they grow on and eat them. The next step in the process is to wait for the cat to expell the beans, wash them off, grind them up and make a "fresh" cup of coffee from the seasoned beans. YUCK!!
At first I was sure this story was meant to be a joke but when that woman called the radio station to say she had tried it, I had to laugh. Who would ever think to reprocess coffee beans ingested by a cat? It conjures up images of someone in a coffee field idling away their time watching the cat pick the beans and eat them, and then following the cat around with a pooper-scooper waiting for the grand event. Then you have the chosen ones given the duty of picking out the beans from the cat doo-doo, washing them off and packaging them for distribution. And do you tell the taste-testers the origin of this brew before they sample it?
Just picturing the packaging sends me into a fit of giggles. Not to mention coming up with an advertising campaign! There apparently is a website where you can research coffees and this one is featured with a cartoon cat being pumped by the tail as coffee beans come tumbling out........doesn't this just sound like a taste treat?
Call me boring but I think I might pass up the opportunity to try this particular flavor.........Mocha Kitty Poopa Latte anyone??
